Client

Translation company that helps businesses in the roam of Norwegian, English and German.

Problem

The original logotype was a DIY project by the creator of the company, it was a placeholder for the time and worked during a build up.

But in order to market the services online and gain trust in marketing, a rebranding and clean up of the old identity to a modern and digital friendly look needed to happen.

Solution

Friendly earth tone colours and figurative visual language for the identity, accompanied by customized icons for navigation.

Using a semiotic language as part of the branding seemed appropriate when working with linguistic focused business.

Agency

Majonajs

Client

Fidotext

Roles

- Art Direction
- Graphic Design
- Web Design with Torstein Norendal

Outcome

Identity, Custom Icons & Website.

Year

2013