Client

Godt Levert is a dinner concept in Norway, combining recipes and food delivery as a subscription. The service is set up to primarily help families with the struggle of time, both organizing a solid and healthy menu for the busy week and to deliver it to the customers own doorstep.

Recipes are set up by professionals to ensure quality, but with both time and skill set for the common customer. It started with TV chef Ole Martin Alfsen as their ambassador and front figure in media.

Problem

As a company entering a brand new market, the challenge was both to establish trust and explain key benefits in a simple way. It’s always extra hard to market something unheard, customers trend to be extra suspicious about things without a history.

Solution

To verify professionalism, all recipes were set to be curated by famous norwegian chefs. And because the initial idea was to use different chefs, the brand choose not to put focus on the chef(individual). Instead the concept looked at what he or she brought to the service, which became the reason behind using the chef hat as a symbol.

The cooking of high quality food should also be fun and easy. This is reflected in the identity by having a playful expression with a professional chef that represents quality in all aspects. Natural colors give an expression of healthy organic foods that effectively creates an appetite for a healthy, good-and-varied life choice.

Complete identity work includes logotype, the first edition of their webpage, marketing material such as flyers, and the design of a company bag for all the goods to be delivered in.

Agency

Sigarett Design

Client

Godt Levert

Roles

- Art Direction
- Graphic Design
- Web Design by Kaare Saatvedt
- CMS by Eivind Figenschau Skjellum

Outcome

Identity, Print & Website.

Year

2010