Client

Inhalt was a Oslo based content strategy company, helping businesses connect and navigate in the digital age.

Problem

As a startup, they were in need of a full visual identity. A concept to help advertise who they are and what they do, both in print and on digital platforms.

Solution

A visual brand reflecting; strategy, seriousness, systematic, digital, active, strong.

Working mainly with strategy for digital channels, the concept shaped its foundation from the most common strategic board game known to Norwegians; chess.

Using the king as the symbol for strategy, combining it with a pattern inspired from the binary number system. Warm and strong colours, combined with simplistic shapes and clean typography gives the brand a serious and creative look and pays homage to the digital world it operates in.

Agency

Majonajs

Client

Inhalt

Roles

- Art & Creative Direction
- Graphic Design
- Web Design
- Copy by Torstein Norendal

Outcome

Identity, Print & Website.

Year

2014