Client

MLF is the National Association of Painting and Building Deputies is the industry association for master companies in painter and building scaffolding subjects.

A main part of their objective is to make sure new generations want to become part of the industry they serve.

Problem

There is a huge conception in Norway that the painting profession is a low income, physically hard and not very intellectually challenging. It’s been described as something anyone can do and at a low price.

But contrary it’s both challenging mentally and physically, a wide profession that also have great ranking possibilities if desired.

Solution

Building on an existing campaign called "Er du fargerik? - bli maler!"(transl. "Are you colourful? - become a painter!") the main focus was to include people of different backgrounds.

Showcasing projects that visualize the important part the profession have in building our future surroundings, not just covering fields but help creating inspiring atmosphere.

Agency

Majonajs

Client

MLF

Team

Project lead & Creative Direction by Arctic Vision
Photography by Joakim Karlsen

Roles

- Art Direction
- Graphic Design

Outcome

Print Campaign, Icons, Rollups & Flowchart.

Year

2016