Client

Reebok Norway is the national headquarter for the infamous athletic brand, they are part of the Adidas group and coordinates their business from Oslo. As the name reveals, they focused on marketing and sales here in Norway. But they work closely with the regional HQ in Stockholm, that controls the Scandinavian market for all the brands in the extended family.

Problem

In order to satisfy the regional office in Sweden that the brand is growing, keeping in touch with it´s roots and prosper within the realm of values that Reebok stands for. A lookbook was created.

Solution

The concept “Adapt your own” displays personalities and their take on a iconic shoe, captured in dark and familiarly british looking environments. Inspired by subcultures, ranging from british hooligans to skateboarding and streetwear. The theme was created to visualize the brands close connection, through a modern tale of a classic brand.

Agency

Majonajs

Client

Reebok Norway

Roles

- Art Direction
- Design
- Photography by Joakim Karlsen

Outcome

Digital Marketing/Lookbook, Photography.

Year

2015