Client

Oslo production company Monster Scripted was working on a new TV show, based on a popular musical stage production inspired by Ole Ivars dance band songs.

I was assigned by Property master Anette Marthinsen to create a logotype for the fictional camping resort Smørsia, a place filled with happy and chubby characters in a warm and lively environment. For the TV show: ”En får være som en er”(One for Being as One), that aired during 2019 on TV2 in Norway.

TV2: "One for Being as One" is a musical-humor drama with camping life, strong emotions and Ole Ivars music like you've never heard it before.

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Problem

Since the show was based at a fictionary holiday resort, they lacked a visual identity to give the story a trustworthy home. They needed an identity that reflected the characters and their socioeconomic and cultural background and interests, professional but relaxed and inclusive.

Solution

A logotype based on symbolism from the name of the show, combined with elements from the surrounding habitat in a simple and clear visual style. To be used throughout the show to unify the setting and story and give a sense of family camping vibe.

Client

Monster Scripted / TV2

Roles

- Graphic Design

Outcome

Logotype for Identity work

Year

2017